Should I buy or sell Booking stock right now?

27 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Booking in the last twelve months. There are currently 6 hold ratings, 20 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" BKNG shares. View BKNG analyst ratings or view top-rated stocks .

What is Booking's stock price target for 2024?

27 brokers have issued twelve-month price targets for Booking's shares. Their BKNG share price targets range from $2,900.00 to $4,285.00. On average, they anticipate the company's share price to reach $3,582.54 in the next year. This suggests that the stock has a possible downside of 4.7%. View analysts price targets for BKNG or view top-rated stocks among Wall Street analysts .

How have BKNG shares performed in 2024?

Booking's stock was trading at $3,547.22 at the beginning of 2024. Since then, BKNG stock has increased by 5.9% and is now trading at $3,758.18. View the best growth stocks for 2024 here .

When is Booking's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, February 22nd 2024. View our BKNG earnings forecast .

How can I listen to Booking's earnings call?

Booking will be holding an earnings conference call on Thursday, February 22nd at 4:30 PM Eastern. Interested parties can register for or listen to the call using this link .

How were Booking's earnings last quarter?

Booking Holdings Inc. (NASDAQ:BKNG) posted its quarterly earnings data on Thursday, August, 3rd. The business services provider reported $37.62 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $28.84 by $8.78. The business services provider had revenue of $5.50 billion for the quarter, compared to analysts' expectations of $5.17 billion. Booking had a net margin of 25.70% and a trailing twelve-month return on equity of 840.22%. The business's revenue for the quarter was up 27.9% compared to the same quarter last year. During the same quarter last year, the company earned $19.08 earnings per share. Read the conference call transcript .

What ETFs hold Booking's stock?

ETFs with the largest weight of Booking (NASDAQ:BKNG) stock in their portfolio include AdvisorShares Hotel ETF (BEDZ) , Invesco Leisure and Entertainment ETF (PEJ) , WBI BullBear Quality 3000 ETF (WBIL) , ProShares Nasdaq-100 Dorsey Wright Momentum ETF (QQQA) , ALPS Global Travel Beneficiaries ETF (JRNY) , Amplify Travel Tech ETF (AWAY) , Invesco NASDAQ Internet ETF (PNQI) and Global X E-Commerce ETF (EBIZ) .

What is Glenn D. Fogel's approval rating as Booking's CEO?

6 employees have rated Booking Chief Executive Officer Glenn D. Fogel on Glassdoor.com . Glenn D. Fogel has an approval rating of 100% among the company's employees. This puts Glenn D. Fogel in the top 10% of approval ratings compared to other CEOs of publicly-traded companies. 69.0% of employees surveyed would recommend working at Booking to a friend.

What other stocks do shareholders of Booking own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Booking investors own include Netflix (NFLX) , Tesla (TSLA) , Alphabet (GOOG) , NVIDIA (NVDA) , Chipotle Mexican Grill (CMG) , Alibaba Group (BABA) , Visa (V) , Mastercard (MA) , Walt Disney (DIS) and Baidu (BIDU) .

Who are Booking's major shareholders?

Booking's stock is owned by many different institutional and retail investors. Top institutional investors include Norges Bank (1.41%), Fisher Asset Management LLC (1.08%), Ninety One UK Ltd (0.98%), Simplex Trading LLC (0.00%), IMC Chicago LLC (0.00%) and Charles Schwab Investment Management Inc. (0.58%). Insiders that own company stock include David I Goulden, David I Goulden , Glenn D Fogel , Jeffery H Boyd , Paulo Pisano , Radakovich Lynn M Vojvodich, Radakovich Lynn Vojvodich, Robert J Mylod Jr and Susana D'emic . View institutional ownership trends .

How do I buy shares of Booking?

Shares of BKNG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Compare Top Brokerages Here .

Does Booking have any subsidiaries?

The following companies are subsidiares of Booking: AS Digital, Active Hotels, Agoda Company Pte. Ltd, Agoda Holding Company Limited, Booking Holdings Treasury Company, Booking.com B.V., Booking.com Brasil Servicos de Reserva de Hoteis LTDA, Booking.com Holding B.V., Booking.com Transport Limited, Coronado Pte Ltd, FareHarbor, HotelsCombined, KAYAK, KAYAK Software Corporation, OpenTable, OpenTable Inc., PriceMatch, Priceline.com Bookings Acquisition Company Limited, Priceline.com Europe Holdco Inc., Priceline.com Holdco U.K. Limited, Rocketmiles, TravelJigsaw Holdings Limited, momondo, priceline.com International Ltd., and priceline.com LLC. Read More

NASDAQ:BKNG

Booking (BKNG) Stock Price, News & Analysis

$3,758.18

-82.04 (-2.14%)

(As of 02/9/2024 08:56 PM ET)

Compare

Today's Range: $3,663.01
▼
$3,761.88
50-Day Range: $3,134.48
▼
$3,840.22
52-Week Range: $2,331.23
▼
$3,844.76

Volume: 398,900 shs
Average Volume: 247,914 shs
Market Capitalization: $131.12 billion

P/E Ratio: 26.17
Dividend Yield: N/A
Price Target: $3,582.54

Get Booking alerts:

Booking MarketRank™ Stock Analysis

Analyst Rating: Moderate Buy
2.81 Rating Score
Upside/Downside: 4.7% Downside
$3,582.54 Price Target
Short Interest: Healthy
1.86% of Float Sold Short
Dividend Strength: N/A
Sustainability: -3.49
Upright™ Environmental Score
News Sentiment: 0.72
Based on 28 Articles This Week
Insider Trading: Selling Shares
$6.43 M Sold Last Quarter
Proj. Earnings Growth: 19.58%
From $149.55 to $178.83 Per Share

Overall MarketRank^™

New Rank-Based ScoringMarketRank^™ is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.60 out of 5 stars

Retail/Wholesale Sector

28th out of 205 stocks

Transportation Services Industry

3rd out of 17 stocks

2.4

Analyst's Opinion

Consensus Rating
Booking has received a consensus rating of Moderate Buy. The company's average rating score is 2.81, and is based on 20 buy ratings, 6 hold ratings, and no sell ratings.
Price Target Upside/Downside
According to analysts' consensus price target of $3,582.54, Booking has a forecasted downside of 4.7% from its current price of $3,758.18.
Amount of Analyst Coverage
Booking has been the subject of 10 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

5.0

Short Interest

Percentage of Shares Shorted
1.86% of the float of Booking has been sold short.
Short Interest Ratio / Days to Cover
Booking has a short interest ratio ("days to cover") of 2.5, which is generally considered an acceptable ratio of short interest to trading volume.
Change versus previous month
Short interest in Booking has recently decreased by 10.46%, indicating that investor sentiment is improving significantly.

0.0

Dividend Strength

Dividend Yield
Booking does not currently pay a dividend.
Dividend Growth
Booking does not have a long track record of dividend growth.

1.7

Sustainability and ESG

Overall ESG (Environmental, Social, and Governance) Score
Booking has received a -15.11% net impact score from Upright. On the other hand, these positive outcomes are achieved by using resources or causing negative impacts in categories "Scarce human capital", "GHG emissions", and "Biodiversity". The negative contribution in the "GHG emissions" impact category seems to be driven mostly by its "Car rental sites and applications", "Visitor information services", "Airfare search sites and applications", "Hotel booking sites and applications", and "Travel websites and applications" products. See details.
Environmental Sustainability
The Environmental Impact score for Booking is -3.49.

3.2

News and Social Media Coverage

News Sentiment
Booking has a news sentiment score of 0.72. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Retail/Wholesale companies.
News Coverage This Week
MarketBeat has tracked 28 news articles for Booking this week, compared to 11 articles on an average week.
Search Interest
45 people have searched for BKNG on MarketBeat in the last 30 days. This is an increase of 29% compared to the previous 30 days.
MarketBeat Follows
12 people have added Booking to their MarketBeat watchlist in the last 30 days. This is an increase of 20% compared to the previous 30 days.

2.5

Company Ownership

Insider Buying vs. Insider Selling
In the past three months, Booking insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $6,430,991.00 in company stock.
Percentage Held by Insiders
Only 0.15% of the stock of Booking is held by insiders.
Percentage Held by Institutions
92.13% of the stock of Booking is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

3.1

Earnings and Valuation

Earnings Growth
Earnings for Booking are expected to grow by 19.58% in the coming year, from $149.55 to $178.83 per share.
Price to Earnings Ratio vs. the Market
The P/E ratio of Booking is 26.17, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 126.07.
Price to Earnings Ratio vs. Sector
The P/E ratio of Booking is 26.17, which means that it is trading at a less expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 26.70.
Price to Earnings Growth Ratio
Booking has a PEG Ratio of 1.08. PEG Ratios above 1 indicate that a company could be overvalued.
Price to Book Value per Share Ratio
Booking has a P/B Ratio of 52.40. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

See Top Rated MarketRank™ Stocks Here

About Booking Stock (NASDAQ:BKNG)

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).

BKNG Stock Price History

30 days | 90 days | 365 days | Advanced Chart

BKNG Stock News Headlines

January 17, 2024 | marketbeat.com

Affirm's pullback, short squeeze potential present a second chance (BKNG)

With household budgets constrained by inflation and high interest rates, many Americans have been turning to BNPL alternatives such as those offered by Affirm.

February 12, 2024 | americanbankingnews.com

Booking Holdings Inc. (NASDAQ:BKNG) Given Average Recommendation of "Moderate Buy" by Brokerages

February 12, 2024 | The Oxford Club (Ad)

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The #1 income play for 2023 is NOT a stock, bond or private company... Rather, it's a little-known alternative investment that could hand you big monthly income from oil and gas.

February 11, 2024 | markets.businessinsider.com

Analysts Offer Insights on Consumer Cyclical Companies: Booking Holdings (BKNG) and Newell Brands (NWL)

February 11, 2024 | americanbankingnews.com

Booking Holdings Inc. (NASDAQ:BKNG) Director Sells $218,300.00 in Stock

February 9, 2024 | investing.com

Expedia shares sink after 2024 revenue warning on softening air fares

February 9, 2024 | americanbankingnews.com

Booking (NASDAQ:BKNG) Sets New 52-Week High at $3,681.00

February 8, 2024 | msn.com

Here's How Much a $1000 Investment in Booking Holdings Made 10 Years Ago Would Be Worth Today

February 12, 2024 | Porter and Company (Ad)

The Elites Are Waging War on Elon Musk — Here's Why…

Elon has helped unleash an opportunity that could create trillions in wealth for everyday Americans. So why does the deep state hate him for it?

February 7, 2024 | americanbankingnews.com

Booking (NASDAQ:BKNG) Given New $4,200.00 Price Target at Oppenheimer

February 6, 2024 | americanbankingnews.com

Booking (NASDAQ:BKNG) Price Target Increased to $4,200.00 by Analysts at UBS Group

February 5, 2024 | ca.finance.yahoo.com

BKNG Jun 2025 2900.000 put

February 5, 2024 | finance.yahoo.com

Booking Holdings (BKNG) Increases Despite Market Slip: Here's What You Need to Know

February 5, 2024 | ca.finance.yahoo.com

BKNG Mar 2024 3405.000 call

February 4, 2024 | ca.finance.yahoo.com

BKNG Feb 2024 3280.000 put

February 3, 2024 | ca.finance.yahoo.com

BKNG Feb 2024 2890.000 call

February 3, 2024 | ca.finance.yahoo.com

BKNG Feb 2024 3020.000 put

February 3, 2024 | americanbankingnews.com

Wedbush Equities Analysts Increase Earnings Estimates for Booking Holdings Inc. (NASDAQ:BKNG)

February 3, 2024 | msn.com

Hotels have already started charging you this sneaky new fee

February 1, 2024 | finance.yahoo.com

Top Research Reports for Abbott, T-Mobile & Booking

February 1, 2024 | seekingalpha.com

Booking Holdings: I Wish I Could Book Some Shares

January 31, 2024 | finance.yahoo.com

Booking Holdings (BKNG) Upgraded to Buy: Here's Why

January 30, 2024 | za.investing.com

Wedbush removes Booking Holdings from best ideas list but says outlook still attractive

January 30, 2024 | insidermonkey.com

25 Countries With The Highest Catholic Population In The World

January 30, 2024 | seekingalpha.com

Booking Holdings: Margins Can Stay Strong Even If Revenues Slow Down

January 30, 2024 | seekingalpha.com

Turning Regrets Into Gains: Investing In Booking At Last

January 30, 2024 | finance.yahoo.com

Here's Why Booking Holdings (BKNG) is a Strong Momentum Stock

See More Headlines

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Company Calendar

Last Earnings: 8/03/2023
Today: 2/11/2024
Next Earnings (Confirmed): 2/22/2024
Fiscal Year End: 12/31/2024

Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange: NASDAQ
Sector: Retail/Wholesale
Industry: Transportation services
Sub-Industry: Internet Retail
Current Symbol: NASDAQ:BKNG
CUSIP: 74150340
CIK: 1075531
Web: www.bookingholdings.com
Phone: 203-299-8000
Fax: 203-595-0160
Employees: 21,600
Year Founded: 1997

Price Target and Rating

Average Stock Price Target: $3,582.54
High Stock Price Target: $4,285.00
Low Stock Price Target: $2,900.00
Potential Upside/Downside: -4.7%
Consensus Rating: Moderate Buy
Rating Score (0-4): 2.81
Research Coverage: 27 Analysts

Profitability

EPS (Most Recent Fiscal Year): $143.61
Trailing P/E Ratio: 26.17
Forward P/E Ratio: 25.13
P/E Growth: 1.08
Net Income: $3.06 billion
Net Margins: 25.70%
Pretax Margin: 31.61%
Return on Equity: 840.22%
Return on Assets: 20.98%

Debt

Debt-to-Equity Ratio: N/A
Current Ratio: 1.44
Quick Ratio: 1.44

Sales & Book Value

Annual Sales: $17.09 billion
Price / Sales: 7.67
Cash Flow: $114.68 per share
Price / Cash Flow: 32.77
Book Value: $71.72 per share
Price / Book: 52.40

Miscellaneous

Outstanding Shares: 34,890,000
Free Float: 34,838,000
Market Cap: $131.12 billion
Optionable: Optionable
Beta: 1.41

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Key Executives

Jeffery H. Boyd (Age 60)
Executive Chairman of the Board
Glenn D. Fogel (Age 55)
President, Chief Executive Officer, Director
Gillian Tans (Age 46)
President and Chief Executive Officer of Booking.com
Peter J. Millones Jr. (Age 47)
Executive Vice President, General Counsel, Corporate Secretary
Daniel J. Finnegan (Age 54)
Chief Accounting Officer
James M. Guyette (Age 71)
Lead Independent Director
Robert J. Mylod Jr. (Age 50)
Director
Timothy Armstrong (Age 46)
Independent Director
Jan L. Docter (Age 67)
Independent Director
Jeffrey E. Epstein (Age 61)
Independent Director

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions

BKNG Stock Analysis - Frequently Asked Questions

Should I buy or sell Booking stock right now?: 27 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Booking in the last twelve months. There are currently 6 hold ratings, 20 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" BKNG shares.
View BKNG analyst ratings or view top-rated stocks.
What is Booking's stock price target for 2024?: 27 brokers have issued twelve-month price targets for Booking's shares. Their BKNG share price targets range from $2,900.00 to $4,285.00. On average, they anticipate the company's share price to reach $3,582.54 in the next year. This suggests that the stock has a possible downside of 4.7%.
View analysts price targets for BKNG or view top-rated stocks among Wall Street analysts.
How have BKNG shares performed in 2024?: Booking's stock was trading at $3,547.22 at the beginning of 2024. Since then, BKNG stock has increased by 5.9% and is now trading at $3,758.18.
View the best growth stocks for 2024 here.
When is Booking's next earnings date?: The company is scheduled to release its next quarterly earnings announcement on Thursday, February 22nd 2024.
View our BKNG earnings forecast.
How can I listen to Booking's earnings call?: Booking will be holding an earnings conference call on Thursday, February 22nd at 4:30 PM Eastern. Interested parties can register for or listen to the call using this link.
How were Booking's earnings last quarter?: Booking Holdings Inc. (NASDAQ:BKNG) posted its quarterly earnings data on Thursday, August, 3rd. The business services provider reported $37.62 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $28.84 by $8.78. The business services provider had revenue of $5.50 billion for the quarter, compared to analysts' expectations of $5.17 billion. Booking had a net margin of 25.70% and a trailing twelve-month return on equity of 840.22%. The business's revenue for the quarter was up 27.9% compared to the same quarter last year. During the same quarter last year, the company earned $19.08 earnings per share.
Read the conference call transcript.

What ETFs hold Booking's stock?: ETFs with the largest weight of Booking (NASDAQ:BKNG) stock in their portfolio include AdvisorShares Hotel ETF (BEDZ), Invesco Leisure and Entertainment ETF (PEJ), WBI BullBear Quality 3000 ETF (WBIL), ProShares Nasdaq-100 Dorsey Wright Momentum ETF (QQQA), ALPS Global Travel Beneficiaries ETF (JRNY), Amplify Travel Tech ETF (AWAY), Invesco NASDAQ Internet ETF (PNQI) and Global X E-Commerce ETF (EBIZ).
What is Glenn D. Fogel's approval rating as Booking's CEO?: 6 employees have rated Booking Chief Executive Officer Glenn D. Fogel on Glassdoor.com. Glenn D. Fogel has an approval rating of 100% among the company's employees. This puts Glenn D. Fogel in the top 10% of approval ratings compared to other CEOs of publicly-traded companies. 69.0% of employees surveyed would recommend working at Booking to a friend.
What other stocks do shareholders of Booking own?: Based on aggregate information from My MarketBeat watchlists, some companies that other Booking investors own include Netflix (NFLX), Tesla (TSLA), Alphabet (GOOG), NVIDIA (NVDA), Chipotle Mexican Grill (CMG), Alibaba Group (BABA), Visa (V), Mastercard (MA), Walt Disney (DIS) and Baidu (BIDU).
Who are Booking's major shareholders?: Booking's stock is owned by many different institutional and retail investors. Top institutional investors include Norges Bank (1.41%), Fisher Asset Management LLC (1.08%), Ninety One UK Ltd (0.98%), Simplex Trading LLC (0.00%), IMC Chicago LLC (0.00%) and Charles Schwab Investment Management Inc. (0.58%). Insiders that own company stock include David I Goulden, David I Goulden, Glenn D Fogel, Jeffery H Boyd, Paulo Pisano, Radakovich Lynn M Vojvodich, Radakovich Lynn Vojvodich, Robert J Mylod Jr and Susana D'emic.
View institutional ownership trends.
How do I buy shares of Booking?: Shares of BKNG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.
Does Booking have any subsidiaries?: The following companies are subsidiares of Booking: AS Digital, Active Hotels, Agoda Company Pte. Ltd, Agoda Holding Company Limited, Booking Holdings Treasury Company, Booking.com B.V., Booking.com Brasil Servicos de Reserva de Hoteis LTDA, Booking.com Holding B.V., Booking.com Transport Limited, Coronado Pte Ltd, FareHarbor, HotelsCombined, KAYAK, KAYAK Software Corporation, OpenTable, OpenTable Inc., PriceMatch, Priceline.com Bookings Acquisition Company Limited, Priceline.com Europe Holdco Inc., Priceline.com Holdco U.K. Limited, Rocketmiles, TravelJigsaw Holdings Limited, momondo, priceline.com International Ltd., and priceline.com LLC.
Read More

This page (NASDAQ:BKNG) was last updated on 2/12/2024 by MarketBeat.com Staff

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