S&P 500   5,026.61
DOW   38,671.69
QQQ   437.05
Israel's finance minister blasts Moody's downgrade of the the country's credit rating
Laser breakthrough could send stock soaring 2,467% (Ad)
Mardi Gras beads are creating a plastic disaster in New Orleans. Are there green alternatives?
Super Bowl Live Updates | 49ers are Super Bowl favorites in 2025
Massive "Lightning Line" Rollout Underway Across America… (Ad)
Recession risks are fading, business economists say, but political tensions pose threat to economy
Venezuela defends military buildup, accusing neighboring Guyana of granting illegal oil contracts
Massive "Lightning Line" Rollout Underway Across America… (Ad)
Stock market today: World shares mostly higher after S&P 500 tops 5,000
FMC stock just set a new ceiling higher, 50% higher indeed
S&P 500   5,026.61
DOW   38,671.69
QQQ   437.05
Israel's finance minister blasts Moody's downgrade of the the country's credit rating
Laser breakthrough could send stock soaring 2,467% (Ad)
Mardi Gras beads are creating a plastic disaster in New Orleans. Are there green alternatives?
Super Bowl Live Updates | 49ers are Super Bowl favorites in 2025
Massive "Lightning Line" Rollout Underway Across America… (Ad)
Recession risks are fading, business economists say, but political tensions pose threat to economy
Venezuela defends military buildup, accusing neighboring Guyana of granting illegal oil contracts
Massive "Lightning Line" Rollout Underway Across America… (Ad)
Stock market today: World shares mostly higher after S&P 500 tops 5,000
FMC stock just set a new ceiling higher, 50% higher indeed
S&P 500   5,026.61
DOW   38,671.69
QQQ   437.05
Israel's finance minister blasts Moody's downgrade of the the country's credit rating
Laser breakthrough could send stock soaring 2,467% (Ad)
Mardi Gras beads are creating a plastic disaster in New Orleans. Are there green alternatives?
Super Bowl Live Updates | 49ers are Super Bowl favorites in 2025
Massive "Lightning Line" Rollout Underway Across America… (Ad)
Recession risks are fading, business economists say, but political tensions pose threat to economy
Venezuela defends military buildup, accusing neighboring Guyana of granting illegal oil contracts
Massive "Lightning Line" Rollout Underway Across America… (Ad)
Stock market today: World shares mostly higher after S&P 500 tops 5,000
FMC stock just set a new ceiling higher, 50% higher indeed
S&P 500   5,026.61
DOW   38,671.69
QQQ   437.05
Israel's finance minister blasts Moody's downgrade of the the country's credit rating
Laser breakthrough could send stock soaring 2,467% (Ad)
Mardi Gras beads are creating a plastic disaster in New Orleans. Are there green alternatives?
Super Bowl Live Updates | 49ers are Super Bowl favorites in 2025
Massive "Lightning Line" Rollout Underway Across America… (Ad)
Recession risks are fading, business economists say, but political tensions pose threat to economy
Venezuela defends military buildup, accusing neighboring Guyana of granting illegal oil contracts
Massive "Lightning Line" Rollout Underway Across America… (Ad)
Stock market today: World shares mostly higher after S&P 500 tops 5,000
FMC stock just set a new ceiling higher, 50% higher indeed

Snap (SNAP) Stock Price, News & Analysis

$11.11
+0.01 (+0.09%)
(As of 02/9/2024 08:57 PM ET)
Today's Range
$10.93
$11.28
50-Day Range
$11.09
$17.46
52-Week Range
$7.86
$17.90
Volume
54.22 million shs
Average Volume
35.06 million shs
Market Capitalization
$18.29 billion
P/E Ratio
N/A
Dividend Yield
N/A
Price Target
$13.70

Snap MarketRank™ Stock Analysis

Analyst Rating
Hold
2.14 Rating Score
Upside/​Downside
23.3% Upside
$13.70 Price Target
Short Interest
Bearish
9.20% of Float Sold Short
Dividend Strength
N/A
Sustainability
N/A
News Sentiment
0.31mentions of Snap in the last 14 days
Based on 42 Articles This Week
Insider Trading
Selling Shares
$3.80 M Sold Last Quarter
Proj. Earnings Growth
Growing
From ($0.59) to ($0.37) Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

1.71 out of 5 stars

Computer And Technology Sector

365th out of 586 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

26th out of 55 stocks

SNAP stock logo

About Snap Stock (NYSE:SNAP)

Snap Inc. is a social media company operating globally. The company was founded in September 2011 by Evan Spiegel and Bobby Murphy. Originally known as Snapchat, the company changed its name to Snap in order to represent its offerings better as it grew over the years. The company’s headquarters are in Santa Monica, California and it is a very tightly held company. The original founders, Evan Speigel and Bobby Murphy own a combined 45% of non-dilutable shares with ownership transferable to the other upon death. The two remain active in the company today serving on the board and acting as CEO (Speigel) and CTO (Murphy).

The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California. Over the years it has been courted by most of the big tech companies including Facebook and Google but has always opted to remain a standalone company. The business went public in 2017 and raised $30 billion on its opening day which is about 10 times the expected amount.

Today, Snap operates as a camera company internationally. The company’s main revenue streams are Snapchat, a mobile app for cameras and communications, and Spectacles, a wearable augmented reality device. Snapchat is a camera app that allows users to take pictures and tell stories, the platform also permits ad sales which is an integral part of the revenue and earnings. The company’s mission? To empower people to express themselves in today’s digital world.

Spectacles is a hardware device that can connect with Snapchat to deliver pictures and video from a point-of-view perspective. The company has since made three upgrades to the original version and has a Next Generation model available too. The Next Generation of Spectacles are not intended for sale but will be made available to creators who wish to push the boundaries of video and digital communications.

In October 2022 the company reported it had more than 347milion daily active users with more than 250 million engaging with AR each day. The platform had more than 250,000 Lens creators (Lenses are AR experiences) with more than 2.5 million lenses created. There were more than 6 billion lens plays each day and more than 75% of 13-34-year-olds in 20 countries were users.

SNAP Stock Price History

SNAP Stock News Headlines

Chipotle, Ford rise; Gilead Sciences, Snap fall, Wednesday, 2/7/2024
Stocks that are trading heavily or have substantial price changes on Wednesday: Chipotle, Ford rise; Gilead Sciences, Snap fall
Snap, the owner of Snapchat, is laying off about 10% of its global workforce
The owner of Snapchat is cutting approximately 10% of its worldwide workforce, or about 530 employees, the latest tech company to announce layoffs
New Trump Bombshell
I believe Donald J. Trump will go down as America’s last Republican president.  But NOT for the reasons you may think…  If I’m right, the soul of this country will change forever…
Wells Fargo & Company Trims Snap (NYSE:SNAP) Target Price to $16.00
Susquehanna Raises Snap (NYSE:SNAP) Price Target to $12.00
Snap Sees Unusually Large Options Volume (NYSE:SNAP)
New Trump Bombshell
I believe Donald J. Trump will go down as America’s last Republican president.  But NOT for the reasons you may think…  If I’m right, the soul of this country will change forever…
Snap (NYSE:SNAP) PT Raised to $12.00 at Truist Financial
Pinterest Follows Snap in Posting Disappointing Revenue
Snap (NYSE:SNAP) PT Lowered to $11.00 at Morgan Stanley
3 Stocks to Snap Up Before Any Interest Rates Cuts
Why Is Snap (SNAP) Stock Down 30% Today?
Snap stock dives on earnings: Analyst explains why
Snap (SNAP) to Release Quarterly Earnings on Tuesday
Snap: Massive Turnaround
Snap has 'lots to like': Jefferies
When Should You Buy Snap Inc. (NYSE:SNAP)?
See More Headlines
Receive SNAP Stock News and Ratings via Email

Sign-up to receive the latest news and ratings for Snap and its competitors with MarketBeat's FREE daily newsletter.

Company Calendar

Last Earnings
10/21/2021
Today
2/12/2024
Next Earnings (Estimated)
4/25/2024
Fiscal Year End
12/31/2024

Industry, Sector and Symbol

Industry
Computer programming, data processing, & other computer related
Sub-Industry
N/A
Fax
N/A
Employees
5,288
Year Founded
2011

Price Target and Rating

Average Stock Price Target
$13.70
High Stock Price Target
$23.00
Low Stock Price Target
$7.50
Potential Upside/Downside
+23.3%
Consensus Rating
Hold
Rating Score (0-4)
2.14
Research Coverage
21 Analysts

Profitability

Net Income
$-1,429,650,000.00
Pretax Margin
-28.10%

Debt

Sales & Book Value

Annual Sales
$4.61 billion
Book Value
$1.47 per share

Miscellaneous

Outstanding Shares
1,646,400,000
Free Float
1,272,993,000
Market Cap
$18.29 billion
Optionable
Optionable
Beta
1.28

Social Links

20 Stocks to Sell Now Cover

MarketBeat has just released its list of 20 stocks that Wall Street analysts hate. These companies may appear to have good fundamentals, but top analysts smell something seriously rotten. Are any of these companies lurking around your portfolio? Find out by clicking the link below.

Get This Free Report

Should I Buy Snap Stock? SNAP Pros and Cons Explained

These insights were generated using artificial intelligence. They are based on proprietary MarketBeat data, news articles, and custom LLM A.I. algorithms. This analysis of Snap was last updated on Tuesday, February 6, 2024 at 8:11 PM.

Pros

Here are some ways that investors could benefit from investing in Snap Inc.:

  • Snap Inc. stock has been rallying due to the prospects of a TikTok ban in the U.S., which has boosted shares of other U.S. social media platforms. This trend indicates potential growth and increased market share for Snap Inc.
  • Snapchat has been growing its quarterly daily average users (DAUs) to 375 million, up 17% in Q4 2022. This indicates a growing user base, which can lead to increased advertising revenue.
  • Most of Snapchat's revenues come from advertising products Snap Ads and AR Ads. These advertising products offer targeted advertising options based on demographics, location, interest, and behaviors, which can attract advertisers and generate higher revenues.
  • Snap Inc. has reported a rise in revenues of 12% YoY to $4.6 billion in 2022. This indicates a positive financial performance and potential for further growth.
  • The primary audience of Snapchat is comprised of Gen-Z and Millennials, which represent a significant portion of the user base. This demographic is highly engaged with the platform, opening the Snapchat app an average of 30 times per day, indicating high user activity and potential for increased user engagement with advertisements.

Cons

Investors should be bearish about investing in Snap Inc. for these reasons:

  • Snap Inc. has been experiencing declining digital advertising sales as companies rein in their marketing budgets. This could impact the company's revenue growth and profitability.
  • The average revenue per user (ARPU) for foreign users is lower than U.S. users. This indicates potential challenges in monetizing international user base and generating higher revenues.
  • Snap Inc. opted not to provide forecast expectations for Q1 2023 due to market uncertainty. This lack of guidance may create uncertainty for investors and impact the stock's performance.
  • The company mentioned an internal forecast of revenues falling from (2%) to (10%) YoY. This indicates potential revenue decline, which could negatively impact the company's financial performance.
  • TikTok, one of Snap Inc.'s competitors, has a significant market share and user base, especially among the 12 to 34-year age group in the U.S. This competition could impact Snap Inc.'s user growth and market share.














SNAP Stock Analysis - Frequently Asked Questions

Should I buy or sell Snap stock right now?

21 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Snap in the last twelve months. There are currently 3 sell ratings, 12 hold ratings and 6 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" SNAP shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SNAP, but not buy additional shares or sell existing shares.
View SNAP analyst ratings
or view top-rated stocks.

What is Snap's stock price target for 2024?

21 Wall Street research analysts have issued twelve-month target prices for Snap's shares. Their SNAP share price targets range from $7.50 to $23.00. On average, they predict the company's share price to reach $13.70 in the next twelve months. This suggests a possible upside of 23.3% from the stock's current price.
View analysts price targets for SNAP
or view top-rated stocks among Wall Street analysts.

How have SNAP shares performed in 2024?

Snap's stock was trading at $16.93 at the beginning of 2024. Since then, SNAP stock has decreased by 34.4% and is now trading at $11.11.
View the best growth stocks for 2024 here
.

Are investors shorting Snap?

Snap saw a increase in short interest in the month of December. As of December 31st, there was short interest totaling 90,080,000 shares, an increase of 19.7% from the December 15th total of 75,250,000 shares. Based on an average daily trading volume, of 26,640,000 shares, the days-to-cover ratio is presently 3.4 days. Currently, 8.8% of the shares of the stock are short sold.
View Snap's Short Interest
.

When is Snap's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, April 25th 2024.
View our SNAP earnings forecast
.

How were Snap's earnings last quarter?

Snap Inc. (NYSE:SNAP) posted its quarterly earnings data on Thursday, October, 21st. The company reported ($0.05) EPS for the quarter, beating analysts' consensus estimates of ($0.11) by $0.06. The company had revenue of $1.07 billion for the quarter, compared to analysts' expectations of $1.09 billion. Snap had a negative net margin of 28.71% and a negative trailing twelve-month return on equity of 47.47%. During the same quarter last year, the business earned ($0.14) EPS.

What guidance has Snap issued on next quarter's earnings?

Snap updated its first quarter 2024 earnings guidance on Tuesday, February, 6th. The company provided earnings per share (EPS) guidance of for the period. The company issued revenue guidance of $1.1 billion-$1.1 billion, compared to the consensus revenue estimate of $1.1 billion.

What is Evan Spiegel's approval rating as Snap's CEO?

184 employees have rated Snap Chief Executive Officer Evan Spiegel on Glassdoor.com. Evan Spiegel has an approval rating of 79% among the company's employees.

What other stocks do shareholders of Snap own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Snap investors own include NVIDIA (NVDA), Advanced Micro Devices (AMD), Alibaba Group (BABA), Tesla (TSLA), Netflix (NFLX), Intel (INTC), Micron Technology (MU), Twitter (TWTR), Bank of America (BAC) and Walt Disney (DIS).

When did Snap IPO?

(SNAP) raised $3 billion in an IPO on Thursday, March 2nd 2017. The company issued 200,000,000 shares at a price of $14.00-$16.00 per share. Morgan Stanley, Goldman Sachs, J. P. Morgan and Deutsche Bank Securities acted as the underwriters for the IPO and Barclays, Credit Suisse and Allen & Company were co-managers.

Who are Snap's major shareholders?

Snap's stock is owned by a variety of institutional and retail investors. Top institutional investors include UBS Group AG (0.00%), Sumitomo Mitsui Trust Holdings Inc. (0.25%), Charles Schwab Investment Management Inc. (0.21%), Swiss National Bank (0.19%), Simplex Trading LLC (0.00%) and Dimensional Fund Advisors LP (0.13%). Insiders that own company stock include Derek Andersen, Eric Young, Evan Spiegel, Jeremi Gorman, Jerry James Hunter, Joanna Coles, Michael J O'sullivan, Michael J O'sullivan, Michael Lynton, Michael Waterman, Poppy Thorpe, Rebecca Morrow, Robert C Murphy and Robert C Murphy.
View institutional ownership trends
.

How do I buy shares of Snap?

Shares of SNAP stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Snap have any subsidiaries?
The following companies are subsidiares of Snap: AIFactory, AddLive, Bitstrips, Cimagine Media, Ctrl Me Robotics, Flite, Looksery, Metamarkets, Placed Inc., PlayCanvas, Scan, Seene, Snap Aus Pty Ltd, Snap Group Limited, Snap Group SAS, Snap Intermediate Inc., Snap International I Limited, Snap International II Limited, Snap LLC, Strong.codes, Teleport Future Technologies Inc., Vergence Labs, Voisey, Vurb, and Zenly.
Read More
This page (NYSE:SNAP) was last updated on 2/12/2024 by MarketBeat.com Staff

From Our Partners

My Account -